With the spread of the coronavirus across the globe, food delivery services - and their accompanying food delivery apps - have become an even more essential part of the restaurant business. In fact, in a growing number of places, to-go and food delivery may be the only way for restaurants to continue operating.
So, which one of these food delivery services is right for your business when it comes to restaurant partners? Let's break down the most common delivery services here.
One of the most popular food delivery services on the market. This service is based on the popular Uber ride-sharing application and utilizes Uber drivers (or bike and scooter messengers) to ferry food to your customers. The process for sign-up is rather simple (taking only a few days). There is a one-time activation fee for the service, but it comes with a welcome kit, Uber Eats tablet, software, and professional photoshoot. Uber Eats offers plenty of upsides, but plenty of downsides as well. It's got a huge brand name and is remarkably easy to set up and use. However, the delivery service from untrained drivers is iffy at best, and their service fees (as high as 40%) are huge.
The biggest food delivery service in the world, DoorDash has a wide selection of customers across the United States and Canada. DoorDash offers plenty of upside for restaurants. Their service fee is cheaper than most (only around 20%), and they have an excellent reputation for their delivery outfit. There are also plenty of loyalty benefits and exclusive deals offered for customers to keep coming back to the restaurant. DoorDash also has a widely-praised app for both the consumer and the restaurant. The downside? The sign-up process can be confusing (although there is a free month offered), and you may need to pay another fee to rank higher in-app searches.
An emerging force in the food delivery industry, GrubHub snapped up many competitors - including Seamless and Foodler - over the past few years. There's a lot of bells and whistles when it comes to Grubhub's offerings; there are plenty of customizable marketing options and deals to offer customers and promote your restaurant, for example. Delivery options are solid, and the restaurant's technology - either integrated within a restaurant's POS system or done through an online link embedded in a website - is some of the best in the industry. The sign-up process is also relatively painless. The downside to Grubhub? Fees for customers can be high, and the service fee imposed upon the restaurant can range from average to high. Be sure you have a clear understanding of the structure before you start with Grubhub.
A smaller - but growing - portion of the food delivery industry is Postmates. Postmates has one of the cleanest, most well-designed apps in the business along with an easy sign-up process and several coupons and loyalty bonuses for users (including an excellent unlimited plan). Postmates also features plenty of integration options for the restaurant. However, the sticking point with Postmates comes with a high service fee that can reach around 30 percent in some cases.
Aimed at the upscale restaurant market, Caviar isn't available everywhere - check the website for locations served. However, for pricier restaurants just starting their food delivery service, this might be a good choice. It's a particular market, but Caviar does it very well. There's an excellent app and easy integration into restaurant systems, and the sign-up process is efficient. Commission fees are about average, and Caviar comes with excellent customer service and a reliable delivery fleet.
Another option to get your food delivered? Get it out yourself! Try deploying your own fleet to save on service fees and other charges. Be forewarned, though - this requires a lot of logistical planning, trial and error, and strategy development.
Repeat takeout business is key to your success in the coming weeks, and it's essential to maintain open lines of communication with your customers. With the goal of supporting restaurants during this challenging time, Humm is offering 2 free months of Live Text to restaurants, which will let your customers text you directly after their meal. It takes only one minute to sign up.
*This Humm Live Text offer ($700 value) is running for a limited time